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FAQ
Wherever in the world you are, Labelium expertise is available to you.
Can Labelium Play do "traditional" programmatic?
Absolutely - we apply the same fundamentals around data and brand safety for all of our buys. We can also transform social assets for display and video, or a blog post in to a bumper ad. Regardless of channel or buying method, your ads will drive performance with Labelium Play.
Can you manage brand awareness programs?
You bet! We are a full funnel media solution for our clients. At our core we believe that all media is performance media. So we design and execute plans with all sorts of different objectives, but still apply our expertise in performance optimization to every campaign. This ensures we're exceeding objectives and proving that our programs are having real business impact, not just hitting impression thresholds.
How do you identify high quality data for targeting?
We've partnered with an independent third party to develop our proprietary agency Data Quality Score. This ensures an unbiased review of our data capabilities, but customized to the unique needs of our clients.
What buying methods do you utilize?
We can do it all. Programmatic RTB through open auctions or PMP's, programmatic direct via preferred deals or guarantees, or even direct non-programmatic programs. We'll optimize our buying methods to maximize quality and performance.
What platforms do you use to buy?
Labelium Play intentionally stays platform agnostic. We maintain global partnerships with major DSP's, ad networks, and publishers, but prefer to keep our options open to ensure we're making the best decision for our clients as oppose to forcing a preferred square peg in to a round hole. Ultimately it's about using the system that will maintain the highest quality outputs for our clients.