So are you ready to reach your full e-commerce potential?

CONTACT US NOW

All Rights Reserved. Labelium ® 2021

Your full-service programmatic partner

BENEFITS FOR YOUR BUSINESS

FAQ

Wherever in the world you are, Labelium expertise is available to you.

Can Labelium Play do "traditional" programmatic?

Absolutely - we apply the same fundamentals around data and brand safety for all of our buys. We can also transform social assets for display and video, or a blog post in to a bumper ad. Regardless of channel or buying method, your ads will drive performance with Labelium Play.


Can you manage brand awareness programs?

You bet! We are a full funnel media solution for our clients. At our core we believe that all media is performance media. So we design and execute plans with all sorts of different objectives, but still apply our expertise in performance optimization to every campaign. This ensures we're exceeding objectives and proving that our programs are having real business impact, not just hitting impression thresholds.


How do you identify high quality data for targeting?

We've partnered with an independent third party to develop our proprietary agency Data Quality Score. This ensures an unbiased review of our data capabilities, but customized to the unique needs of our clients.

What buying methods do you utilize?

We can do it all. Programmatic RTB through open auctions or PMP's, programmatic direct via preferred deals or guarantees, or even direct non-programmatic programs. We'll optimize our buying methods to maximize quality and performance.

What platforms do you use to buy?

Labelium Play intentionally stays platform agnostic. We maintain global partnerships with major DSP's, ad networks, and publishers, but prefer to keep our options open to ensure we're making the best decision for our clients as oppose to forcing a preferred square peg in to a round hole. Ultimately it's about using the system that will maintain the highest quality outputs for our clients.

ChicagoTorontoMontrealNew YorkSeattleMiamiBarcelonaParisMilanoLondonWienFrankfurtLisboaMadridSao PauloMexico CitySidneySingaporeShanghai

MORE IMPACTFUL AD ENGAGEMENT

We've created a proprietary Data Quality Score for audience targeting in addition to brand safety standards that combine to ensure accurate and compliant targeting inside brand-safe environments.

OUR CORE EXPERTISE

We DRIVE PERFORMANCE
through the most ENGAGING channels: 
AUDIO, VIDEO and GAMING!

Enjoy HIGHER AD ENGAGEMENT 

and MAXIMIZE BUSINESS IMPACT

with us!

INTEGRATED MEDIA & CREATIVE

Our Integrated Content Engine revitalizes assets while detailed creative performance is used across teams for better planning & creative delivery.

WORK AT THE SPEED OF DIGITAL

 Combining human & artificial intelligence, we are designed to produce real-time results. The quicker we can react, the faster we can grow revenue.

AUDIO


PODCASTING

STREAMING

ON-DEMAND CONTENT AUDIO

VIDEO


ONLINE VIDEO

CONNECTED TV/OTT

SOCIAL MEDIA

DISPLAY

NATIVE

GAMING


INFLUENCER & DIRECT PARTNERSHIPS

INTRINSIC IN-GAME

GAMING ENVIRONMENT

MORE SOLUTIONS

Labelium PLAY is a subsidiary of Labelium, the Performance Agency.

DISPLAY

NATIVE

DOOH

powered by   

Our campaigns perform at the highest industry level, and our premium status means your company benefits from strong industry partnerships and support.

We are Premium Partners.

Labelium is a data-driven Media & Brand Performance agency with a stellar 20-year industry track record and the global international clients to show for it. With 400+ skilled employees and a 92% client retention rate, you will be in good hands.

Leading Media & Brand Performance experts.

the eCommerce Performance Agency

Your full-service 

programmatic partner

FOUR WAYS TO REACH WOMEN IN GAMING

Download our FREE guide to learn more about how Women in Gaming could be the demographic that propels your brand forward this year.

LEARN FOUR WAYS TO REACH WOMEN IN GAMING!

Labelium collects the data in this form for the purpose of providing you this report and to inform you regarding our products and services. For more information, please view our Privacy Policy.

Today, the gaming audience is more diverse than ever before, thanks in part to the rise of mobile gaming that enabled anyone with a smartphone to explore the new games. 

One demographic that embraced this new medium in recent years: women.

In 2021, on average, women play longer (25% longer than men), and more women play (62% of mobile gamers are women). Women spend more on in-app purchases. 

With this in mind, it's a surprise that 1) very few brands use ads in gaming to reach their target audience, and 2) even fewer brands jump on this opportunity. Most outrageously, as many as 62% of female self-identified gamers feel like brands don't market to them.

This creates a big marketing gap into which forward-thinking brands can rise to the occasion. In this guide, you will learn about four ways you can reach women in gaming.